REALE Privacy Policy
Effective June 1, 2025
Thank you for using REALE. REALE, Inc. (“REALE”, “we”, “our”, or “us”) is committed to protecting your privacy and building your trust. This Privacy Policy (“Policy”) explains how REALE collects, uses, discloses, and safeguards personal information when individuals (“user” or “you”) use or access our websites, platforms, applications, products, or related services (collectively, the “Services”). By using our Services, you agree to the terms of this Policy.
1. Information We Collect
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Automated Collected Information: We automatically collect information about how users engage with our Services such as features accessed, time spent on each page, and other diagnostic details. These data help us understand usage patterns, troubleshoot issues, enhance security, and improve the performance and functionality of our Services. We use cookies and similar tools to personalize content and analyze usage patterns.
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Information You Provide to Us: We collect information such as name, email address, phone number, company, brokerage affiliation, payment or billing information (if applicable), comparative market analysis input, pricing insights, and additional relevant information to run and improve our Services.
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Information from Third-Parties: Our Services may connect with and receive data from third-party technologies, such as from real estate Multiple Listing Services, brokerage applications, or Customer Relationship Management tools enhance our Services based on user direction. Users are solely responsible for ensuring they have required rights and permissions to share data from these third-party platforms.
2. How we use your information
We use your information to:
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Provide and improve our Services
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Deliver reports, insights, or alerts
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Communicate updates, promotions, or support
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Analyze trends and usage
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Comply with legal obligations
3. How we share your information
We may share data with:
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Trusted service providers such as hosting, analytics, payment processors, or customer support
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Partners and affiliates for service delivery and performance
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Legal or regulatory bodies when required by law
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Relevant businesses in the event of a merger or acquisition-related transactions
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Companies or entities with your consent
Aggregated or anonymized data may be used for market analysis or product development.
4. Data Security
We implement industry-standard security measures to protect your data. However, no method of data storage or of transmission over the internet is completely secure. Although we strive to best protect your data, we cannot guarantee its absolute security.
5. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including providing our Services, complying with legal obligations, resolving disputes, and enforcing our agreements. Retention periods may vary based on the type of data, the nature of our relationship with you, and applicable legal or regulatory requirements. Once data are no longer needed, we securely delete or anonymize the data in accordance with our data disposal policies and applicable laws.
6. Third-Party Services and Websites
Our Services may be integrated with external platforms or contain links to external sites. We are not responsible for the privacy practices of those third-party platforms or websites.
7. International Data Transfers
If you access our Services from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where we or our service providers operate. These countries may have data protection laws that are different from those where you live or from which you use our Services. We take appropriate measures to ensure that your data are treated securely and in accordance with this Privacy Policy. These measures may include standard contractual clauses approved by regulatory authorities, data processing agreements, or other legally recognized mechanisms.
8. Children's Privacy
Our Services are not directed to children, and we do not knowingly collect personal information from children under 13 (or other age as required by local law). If we learn we have collected information from an individual under the minimum age required by law, we will delete that information promptly. If you believe we might have information from a child, please contact us.
9. Changes to This Policy
We may update this Policy from time to time. Changes will be posted with a revised “Effective Date.” Continued use of the Services constitutes acceptance of the updated policy.
10. Contact Us
For questions about this Privacy Policy, please contact:
REALE, Inc.
225 S 4th Street, Unit 403
Philadelphia, PA
19106